Warrior gmr foundation
Warrior GMR Foundation is a place to inspire hope & build connectedness between veterans & youth through a purpose-driven gaming community that promotes wellbeing and mental health.
Brand development
Brand development
brand strategy for two target audiences
Logo meaning and breakdown
Teen silhouette covered by a soldier silhouette represents the community building & relationship between the groups.
A gaming controller represents a common and widespread hobby from which the community will be built from. It's placed in the center, which symbolizes a heart.
The warrior gmr league
The foundation has formed a recreational esports league that is led & managed by both the veterans and the youth. Part of the messaging was to show esports and gaming as something that connects and unites communities, through a fun and engaging environment.
us flag colors
The color palette was inspired by the US flag, to resonate primarly with the veterans, but also to have these saturated blue & red combination to create a gaming culture sense.
